Born in Turin, Italy, in 1959, he is vice president "Talent & Music" of MTV for Southern Europe, Middle East and Africa and head of the TV channel VH1 Italy.
Host of radio programs on Radio Rai in the 1980s and 1990s, since 2007 he has hosted the daily program "Whataver" on Radio Capital and, with Massimo Oldani, the weekly program "Black Or White."
Lecturer of "Programming and musical synchronization in the media" at the "Master in Music Communication" of the Catholic University of Milan, he is since the first edition Artistic Curator of the "Milano Music Week".
Creator and host of the musical storytelling format "Ascoltiamo Un Disco" at Mare Culturale Urbano, Milan. Rizzoli Lizard published his works: Pop Life (2022) and Generazione alternativa (2024).
A disc jockey forever and always, he lives in Milan with his wife, children and dog.